Instant-messaging Web site Meebo is launching a set of new ad formats designed to encourage social interaction among IM users for the benefit of … Read the whole story

When I entered the targeted advertising business 10 years ago, most people had no idea what targeted advertising was. Read the whole story

The latest entrant to the ad network fray isn't built on display and rich media CPMs--it's all about selling pay-per-click (PPC) text ads on … Read the whole story

Behavioral targeting companies that plan to harvest data from Internet service companies are likely to face new scrutiny in light of two developments last … Read the whole story

Tribal DDB Worldwide has promoted Paul Gunning to CEO of the global digital network. Gunning succeeds Matt Freeman, who has accepted the post of … Read the whole story

A former marketing executive with experience at Avon, Citi and American Express, Barry Herstein said he's excited about the prospect of being PayPal's first … Read the whole story