Charter Communications has delayed its plans to start sharing information with NebuAd about broadband subscribers' Web activity. The Internet service provider previously said it … Read the whole story
I recently had an eye-opening managerial experience when, during a performance review, a senior staff member volunteered to forego Read the whole story
Think the future of online video monetization is branded entertainment? Think again, said Jonathan Miller, founding partner of investment firm Velocity Interactive Group, and … Read the whole story
With all the hype surrounding Web 2.0--and the resulting backlash--how should marketers deal with the wave of social media startups? Steer clear of consumer-oriented … Read the whole story
Zango has shed 68 employees, or around 30% of its workforce, the adware company confirmed Monday. A spokesperson said that the layoffs are part … Read the whole story
Two weeks after closing a $3.2 million funding round, search analytics firm Enquisite has bulked up its executive team. Mark Hoffman has been named … Read the whole story
The owner of the left-wing site Drudge Retort said Monday he is considering going to court to challenge a claim by The Associated Press … Read the whole story
In an important next step toward building credibility in an increasingly crowded online metrics and analytics field, Quantcast Monday said it has applied for … Read the whole story
Seeking a larger share of the online ad market, Microsoft has enlisted the help of Web video ad network YuMe to distribute unsold inventory … Read the whole story
When the LA Clippers want to reach single Facebook users between the ages of 24 and 28 with a special "Single's Night" promotion, they … Read the whole story
A week after TNS Media Intelligence estimated online display advertising climbed 8.5% during the first quarter of 2008, another industry ad tracker estimates it … Read the whole story