In the first major reorganization of Publicis' digital media assets since it acquired Digitas and made David Kenny its chief digital strategy officer, the … Read the whole story
Visa Inc. on Tuesday unveiled a new marketing initiative on Facebook providing small businesses a total of $2 million for advertising on the social … Read the whole story
The publishing industry can no longer side-step the impact of the digital world. While some publishers are achieving success with their digital Read the whole story
Vertical ad network management company Adify today is expected to launch an inventory forecasting module for vertical ad network builders to predict supply and … Read the whole story
While Google's growth has largely been built upon the ease and simplicity of use of its AdWords paid search marketing platform, the rules governing … Read the whole story
Cable company Charter Communications said Tuesday it has postponed a controversial plan to share information about subscribers' Web-surfing records with behavioral targeting company NebuAd … Read the whole story
It ain't over 'til it's over. Yahoo is either talking with Microsoft again about an outright acquisition or some kind of deal short of … Read the whole story