Behavioral targeting company NebuAd, which serves ads to Web users based on information gleaned from Internet service providers, might be violating federal wiretap laws. ... Read the whole story

Marketers already riding the segment-driven marketing wave know that reaching the right consumers involves a mix of Read the whole story

In acquiring The Weather Channel for $3.5 billion, NBC Universal may get even more than it paid for via weather.com, the cable network's Web ... Read the whole story

In the interest of increased consumer engagement, video ad network VideoEgg today is expected to unveil additional Web 2.0 features to its AdFrames program. ... Read the whole story

WPP's Wunderman has added another interactive agency with a Web 2.0 name to its roster. This time it's Designkitchen, a Chicago-based shop that specializes ... Read the whole story

Social networking sites may be among the fastest growing ad categories, but not everyone is a fan. Far from it, according to an informal ... Read the whole story

Hearst Magazines and MSN have partnered to develop and launch a new food-related Web destination named Delish.com, the companies said on Tuesday. The new ... Read the whole story