Behavioral targeting company NebuAd, which serves ads to Web users based on information gleaned from Internet service providers, might be violating federal wiretap laws. … Read the whole story

Marketers already riding the segment-driven marketing wave know that reaching the right consumers involves a mix of Read the whole story

In acquiring The Weather Channel for $3.5 billion, NBC Universal may get even more than it paid for via weather.com, the cable network's Web … Read the whole story

In the interest of increased consumer engagement, video ad network VideoEgg today is expected to unveil additional Web 2.0 features to its AdFrames program. … Read the whole story

WPP's Wunderman has added another interactive agency with a Web 2.0 name to its roster. This time it's Designkitchen, a Chicago-based shop that specializes … Read the whole story

Social networking sites may be among the fastest growing ad categories, but not everyone is a fan. Far from it, according to an informal … Read the whole story

Hearst Magazines and MSN have partnered to develop and launch a new food-related Web destination named Delish.com, the companies said on Tuesday. The new … Read the whole story