The average price of online advertising inventory dipped slightly between May and June, marking the third consecutive month that online ad prices have fallen. … Read the whole story
The online advertising market certainly loves controversy. This was never more apparent following highly visible announcements Read the whole story
Lead-generation company Pontiflex will begin inviting advertisers today to create "cost-per-lead" banner ads using its ad management platform. The new AdUnit X banners are … Read the whole story
Responding to Yahoo's rejection of a joint offer with Microsoft, activist investor Carl Icahn said Monday he "had yet to see a company distort, … Read the whole story
Pangea Media, parent company of the online quiz sites Quiz Rocket and Quibblo was one of thousands of third-party application developers that reaped the … Read the whole story
In a sweeping decision, a federal judge Monday dismissed a trademark infringement lawsuit brought by jewelry retailer Tiffany & Co. against eBay for hosting … Read the whole story
With more than two-thirds of companies satisfied with their Web analytics providers, competition will increasingly come down to pricing and flexibility rather than capabilities. … Read the whole story
Significantly increasing its U.S. presence, AOL's AdTech has won the right to manage online advertising for the Gannett Co.'s entire network of Web assets. … Read the whole story
With spirits consumption continuing to grow in the U.S., Southern Comfort is boosting its presence online via its SoCo Music Experience. The Louisville, Ky., … Read the whole story