Less than one week after NebuAd CEO Bob Dykes assured the Senate Commerce Committee that the company respects consumers' privacy, lawmakers are raising new … Read the whole story
The use of mobile technology as a means of reaching consumers is one of the largest remaining areas in digital marketing that Read the whole story
Advertisers could end up paying 22% more for search terms on Yahoo if the Web giant's proposed paid search partnership with Google comes to … Read the whole story
20th Century Fox Home Entertainment has tapped rich media provider PointRoll to develop and launch an ad campaign featuring user-created "fear photos" for the … Read the whole story
Continuing its push for worldwide standards, the Mobile Marketing Association Tuesday released a set of global privacy guidelines for mobile marketers. The new Global … Read the whole story
Warner Music Group has struck a deal with mobile content provider SendMe Mobile, allowing consumers to download artist ringtones, video ringers, and wallpapers from … Read the whole story
Expanding its global reach, Expedia on Tuesday agreed to acquire Italy's Venere Net from Advent International and its founding partners. Venere.com presently has relationships … Read the whole story
AOL and NBC Universal Pictures have teamed to market "The Mummy: Tomb of the Dragon Emperor" through a series of eight online games dubbed … Read the whole story