Online Media Daily
Tuesday, July 22, 2008
  • Mobile, ISP Not Ripe For Behavioral Marketing

    SAN FRANCISCO -- Behavioral marketing via mobile devices is still a couple of years off, according to panelists speaking at the OMMA Behavioral conference ... Read the whole story

  • AdBrite Jumps Into the Behavioral Targeting Fray

    SAN FRANCISCO -- AdBrite now offers behavioral targeting across the more than 70,000 sites within its network. The San Francisco-based company announced the news ... Read the whole story

  • eXelate Launches BT Lab With Goal Of Higher CPMs

    Behavioral marketing data exchange eXelate today is expected to announce the launch of its Targeting Optimization Lab. Up and running for about a month, ... Read the whole story

  • Tacoda Founder Predicts Huge Growth For Behavioral

    SAN FRANCISCO -- Behavioral marketing could grow from around $700 million in 2007 to roughly $10 billion in the next five years, according to ... Read the whole story

  • Behavioral: 'It's Only Going To Get Creepier'

    SAN FRANCISCO -- Today's behavioral marketing is just a taste of what's to come, according to David Martin, the director of interactive media for ... Read the whole story

  • Agency Execs Tout Mobile ROI, Growing Budgets

    Citing case studies for household brands ranging from Vicks DayQuil to Tide, mobile experts gathered at an industry conference Monday said the medium is ... Read the whole story

  • T-Mobile Pushes The Envelope In U.K.

    T-Mobile's U.K. ad may be testing the bounds of good taste. In "More minutes for £30," a veterinarian wearing a long yellow glove apparently ... Read the whole story