Online Media Daily
Thursday, July 31, 2008
  • Interpublic Makes HUGE Bet On Digital Marketing

    Taking a majority stake in online agency HUGE, Interpublic Group has bolstered its digital marketing capabilities. The deal gives Interpublic an interactive shop that ... Read the whole story

  • Five Steps For Overcoming Barriers To Online Investment

    Despite changing media consumption patterns, online accounts for only 7% of media spend, which pales in comparison to Read the whole story

  • Study: Ad Networks Have Their Place, But Content Drives Key Brand Metrics

    While ad networks continue to garner the glory, media buys across branded content sites, or properties like iVillage and Discovery that fall under the ... Read the whole story

  • Anvato Service Identifies Video Copyright Infringements

    Anvato, a company founded just last year, has launched its core video content protection technology and contextual advertising platform. Anvato Content ID is a ... Read the whole story

  • Movie Studios Continue To Go After Search Sites

    The Motion Picture Association of America filed two new federal lawsuits this week against movie search engines that allegedly function as "one-stop-shops" for pirated ... Read the whole story

  • Survey: Online Coupon Usage Up 39% Since 2005

    The number of American adults using online coupons rose by 39%, to 36 million, between 2005 and 2008, according to a new survey conducted ... Read the whole story