Thanks to the Beijing Olympics and the growing strength of Chinese consumers, ad spending in China is expected to grow more than 20% this … Read the whole story

Achieving success with digital takes time and a focus on long-term objectives. It's not just something that can be plugged and played. Read the whole story

Return Path has acquired rival e-mail marketing and list management firm Habeas for an undisclosed amount. Habeas, which had been VC-backed since its inception … Read the whole story

The top online publishers' growing reliance on ad networks will likely lead to erosion of premium pricing unless branded Web sites take steps to … Read the whole story

In violation of longstanding online privacy practices, broadband provider Cable One recently tested a behavioral targeting platform without allowing users to refuse to participate. … Read the whole story