Nineteen plaintiffs have filed a potential class-action lawsuit against Facebook stemming from its Beacon program, which told members about their friends' purchases on retail … Read the whole story

It is one thing that those morons on "American Idol" sit around with Coke cups (they rarely touch) in the foreground. It is something … Read the whole story

In its latest experiment with social advertising, Facebook has launched new ads combining in-banner video with the ability for members to post comments visible … Read the whole story

Web-based applications provider Eyespot has partnered with content delivery company Limelight Networks to broaden its reach to consumers online. "The economies of our model … Read the whole story

Parachute Marketing Group (PMG) recently concluded a Bluetooth-based campaign for one of Sony Pictures' latest films, an initiative that reached more than 102,000 unique … Read the whole story

EMarketer now expects domestic online video ad spending to reach just $505 million this year--a dramatic downturn from the research firm's $1.4 billion estimate … Read the whole story