Mobile advertising in the U.S. will hit $1.9 billion in 2012, according to a new forecast by market research firm Frost & Sullivan. The … Read the whole story
Leading up to the September 18th OMMA Awards in New York, Online Media Daily will publish the synopses of the three finalists in various … Read the whole story
- COMMENTARY
Online communities and user-generated content (UGC) pose challenges for publishers and advertisers. But done right, these communities and the content they create also present … Read the whole story
A tweak Google announced Monday to the so-called "quality score" it uses to manage its AdWords program is expected to result in hundreds of … Read the whole story
Lead-generation startup Pontiflex has launched a Web-based AdLeads program through which advertisers can run direct-response and display advertising on a cost-per-lead pricing model, and … Read the whole story
In a case that has digital rights advocates fuming, the law firm Jones Day is suing a real estate news site for posting publicly … Read the whole story
There's a new search advertising company and engine in town, and its name isn't Cuil. It's tyBit, an offshoot of Fayetteville, N.C.-based Web hosting … Read the whole story
PointRoll and the Aura Group have released the latest version of MovieConnect, a tool that lets studios text-message local movie showtimes within a rich … Read the whole story
Best Buy reported Monday that it is purchasing Napster for $121 million, or $2.65 a share, along with the online music site's long-held brand … Read the whole story
