The Interactive Advertising Bureau continues to push for an industry self-regulatory body to police consumer online privacy, but it's unlikely that the entity would … Read the whole story
Beyond the well-known examples of social media Web sites like Facebook, YouTube, MySpace, and others, what exactly is social media? Read the whole story
By fawning over Facebook, social media marketers may be missing out on advertising opportunities on MySpace. According to a new JupiterResearch study, MySpace has … Read the whole story
In the short term at least, Web publishers can expect the continued growth of targeted advertising to hurt their bottom lines, according to Dave … Read the whole story
Comcast confirmed on Friday that it is testing a new traffic management system that involves slowing down the connections of some subscribers who use … Read the whole story
Double Fusion has added a pair of sales execs to its roster, naming Jana Friedman vice president of sales, casual games group and Aaron … Read the whole story
At Friday's OMMA Global panel on Gillette's interactive video campaign around Sports Illustrated's swimsuit issue, the audience was mostly guys. That may prove a … Read the whole story