NBC said Monday it will transform its local TV station Web sites into broader online communities offering news, information and entertainment as well as … Read the whole story
- COMMENTARY
The hard-won Sirius XM Satellite Radio union might not have occurred under a Democratic administration that would take a hard line on mergers and … Read the whole story
- COMMENTARY
Traditionally when a company requires leads for a marketing campaign, it will go to a big data provider that has an established Read the whole story
Ad agencies and media buyers selling brands on viral video marketing strategies believe the industry needs a benchmark to determine success, but a study … Read the whole story
European Union privacy officials are continuing to keep up the pressure on controversial behavioral targeting company Phorm. In the latest development, the European Commission's … Read the whole story
A partnership between Adap.tv and SpotXchange has resulted in the extension of Adap.tv's OneSource product offerings with the integration of the SpotXchange pre-roll and … Read the whole story
