Madison Avenue is increasingly turning to neuroscience to refine the art of crafting successful ad campaigns. The Nielsen Co. jumped into the field earlier … Read the whole story
The housing market has tanked. The credit market has tanked. Meanwhile, we hold our collective breaths and wonder if and when the Read the whole story
Television broadcasters who oppose the use of vacant radio airwaves for wireless broadband got some new support from lawmakers, who are asking the Federal … Read the whole story
With Election Day fast approaching, liberal Democrats lead the way in political activism, with nine out of 10 giving a lot of thought to … Read the whole story
Business-to-business marketers' interest in social media and Web 2.0 services have increased dramatically over the past nine months, according to a new study from … Read the whole story
Nielsen Online Thursday claimed a small victory in its race against comScore to become the first online audience ratings service to become accredited by … Read the whole story
Knowing myths and missteps about data, analysis and relationships with clients that sometimes guide agencies in the wrong direction could provide valuable information when … Read the whole story