by Joe Mandese
It was clear from outlooks delivered by Madison Avenue's leading forecasters - including its most bearish - in New York Monday morning that online … Read the whole story
-
by Joe Mandese
Aegis Media, which a couple of years ago fused the interactive services of its Carat Fusion unit into its full service Carat media network, … Read the whole story
by David Goetzl
Barack Obama is headed to the White House on Jan. 20, but will he take the massive email list his campaign used as a … Read the whole story
COMMENTARY
by
The current economic downturn has staggered consumers and businesses with a powerful one-two punch, leaving them wobbly and Read the whole story
-
by Mark Walsh
The Interactive Advertising Bureau on Monday released its audience reach measurement guidelines, providing definitions for key terms such as "unique users" and "cookies," and … Read the whole story
by Laurie Sullivan
Papa John's took Google display ads for a test drive Friday. Preliminary numbers show that online weekend sales for the pizzamaker were up between … Read the whole story
by Gavin O'Malley
Less than a week after Viacom announced plans to cut about 7% of its workforce, its president and CEO Philippe Dauman said Monday that … Read the whole story
by Wendy Davis
A federal district court in Florida has ruled that a spyware purveyor may resume sales of its keystroke logging software. With the ruling, judge … Read the whole story
by Laurie Sullivan
One of the biggest shifts identified in a study that TMP Directional Marketing is expected to release today outlines the changing role of mobile … Read the whole story
by David Goetzl
It stands to reason that the current economic climate could lead to a greater investment in online marketing, but at least one executive wants … Read the whole story
by Gavin O'Malley
Bauer Media has appointed email services provider Silverpop to implement an email customer relationship management program. The service is "a key piece in the … Read the whole story
by Tanya Gazdik
eWayDirect will announce today a new email marketing tool designed to drive sales from customers who abandon e-commerce Web sites without making a purchase. … Read the whole story