by Wendy Davis
Images of Santa Claus have long been used in campaigns by organizations ranging from Coca-Cola to the Salvation Army. But beer companies had better … Read the whole story
-
by The Editor
Click here to see fresh video coverage from the recent Search Insider Summit in Park City, Utah. Read the whole story
COMMENTARY
by Joseph Hsieh
With the economy in serious limbo, advertising buys must be smarter and more strategic than ever. These days, the conventional wisdom holds that marketers … Read the whole story
by Mark Walsh
When it comes to gaining consumer confidence, company blogs are the used car salesmen of the media world. According to a new Forrester Research … Read the whole story
-
by David Goetzl
A MySpace executive suggested Tuesday that using lawyers to shut down unauthorized, consumer-generated fan sites on the social network is a grave mistake. Instead, … Read the whole story
by Gavin O'Malley
To highlight its growing breadth of multimedia, NYTimes.com has launched a new marketing campaign centering on 12 original unscripted videos with celebrities about their … Read the whole story
by David Goetzl
A Silicon Valley company is launching a product early next year that gives movie studios and television networks a compelling new marketing tool. Goodmail … Read the whole story
by Laurie Sullivan
During a discussion this week led by Benjamin Schachter, UBS Internet and video game analyst, panelists participating in the session dubbed "The Evolution of … Read the whole story