In the first major overhaul of its guidelines in eight years, the self-regulatory group Network Advertising Initiative today will issue new privacy principles for … Read the whole story
More unwelcome news for The New York Times Co.: A new report suggests that the embattled newspaper would have to increase page views sixfold … Read the whole story
Click here to see fresh video coverage from the recent Email Insider Summit in Park City, Utah. Read the whole story
- COMMENTARY
When it comes to mobile marketing in today's economy, do you hunker down or double down? The answer is both. As the stock market … Read the whole story
It's still up in the air whether brand placements, sponsorships and advertisements will play any part in a new series of video games that … Read the whole story
The U.K. Internet service provider BT Group said Monday it has completed its most recent test of controversial behavioral targeting company Phorm's platform, Webwise, … Read the whole story
Premium ad network Undertone Networks on Monday named John Sabella as its new chief technology officer. Sabella will be responsible for guiding the company's … Read the whole story
BobVila.com, the "do-it-yourself" site focused on home improvement, has entered into a partnership with video search and monetization technology provider EveryZing to provide its … Read the whole story
