by Joe Mandese
In what some might call the first "upfront" buy of the burgeoning online social media marketplace, Publicis has negotiated deals with a half dozen … Read the whole story
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by The Editor
Click here to see fresh video coverage from the recent Email Insider Summit in Park City, Utah. Read the whole story
COMMENTARY
by Keith Richman
There has never been a more interesting time to be on the front lines of the media business. A declining ad market, technological changes … Read the whole story
by Gavin O'Malley
Web-based chat and IM company Meebo next month plans to launch a syndicated IM service in conjunction with about 35 partners, including movie site … Read the whole story
COMMENTARY
by Tim Daly
I have been publicly critical of Google for bringing Google Checkout to market with an over-abundance of publicity, but no marketing plan to sustain … Read the whole story
by Laurie Sullivan
Stella McCartney has tapped Baltimore-based Millennial Media to step into its first mobile advertising campaign in North America, giving the luxury lifestyle fashion brand … Read the whole story
by Mark Walsh
It's not exactly a bailout, but it's something. Mobile social network itsmy.com is offering U.S. automakers 100 million mobile banner ad impressions free in … Read the whole story
by Wendy Davis
Yahoo's announcement Wednesday that it will "anonymize" most search logs within 90 days has drawn mixed reactions from privacy advocates. On one hand, the … Read the whole story
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Six weeks since its launch, a free 3-D iPhone "adver-game" promoting Walt Disney Pictures' animated theatrical film "Bolt" has been downloaded more than 700,000 … Read the whole story
by Tanya Gazdik
OMMA's 2008 Agency of the Year Awards celebrate the agencies that were able to rise above the rest over the past year, the shops … Read the whole story