The Interactive Advertising Bureau is preparing a major push to promote the "creative" potential for online as an advertising medium, IAB chief Randall Rothenberg … Read the whole story
The days of sending holiday letters to update receivers about the year's events has transformed into portals in social media platforms. Social media also … Read the whole story
While Jim Carrey's latest film "Yes Man" was not his biggest box office victory, it did raise the question for each of us, of … Read the whole story
In a case closely watched by online publishers, The New York Times Co. agreed to settle a lawsuit by GateHouse Media by removing headlines … Read the whole story
Hewlett-Packard dedicates about 38% of its U.S. marketing budget to the digital space, and some of that investment will go toward developing a new … Read the whole story
The burgeoning online video marketplace is expanding fast, but it still lacks the kind of breakout hit programming that will give it the status … Read the whole story
Former Yahoo executive Bettina Cisneros has been named vice president of marketing and sales development at Time Inc. Digital. As director of marketing at … Read the whole story
Say goodbye to CondéNet and its scattered approach to managing Condé Nast's various Web properties. Under pressure to create greater efficiencies of scale, the … Read the whole story