When it comes to generating online buzz with Super Bowl ads, Hollywood stole the show. Three upcoming summer blockbusters promoted in spots during the … Read the whole story
With all of today's technological advancements in accurate conversion tracking, how are you tackling the question of how to assign credit Read the whole story
Adapting to consumer behavior, video search engine blinkx today is expected to relaunch its search and viewing platform with a cleaner interface and new … Read the whole story
Google came one step closer Wednesday to providing brands with a one-to-one mobile marketing and ad tool that speaks directly to consumers. The company, … Read the whole story
More broadband users will soon face measures that could crimp their ability to watch online video or engage in other bandwidth-intensive activities. Charter Communications … Read the whole story
A massive writedown of its media assets forced Time Warner deeply in the red, landing the company with a $16 billion net loss for … Read the whole story