Martha Stewart Living Omnimedia has signed on as the first client to deploy Yieldex's BusinessIQ module set to debut today. The module automates yield … Read the whole story
In the current climate, budgets are definitely a top priority for marketers. As a result, marketers must make the most of their spend--and they Read the whole story
Text-messaging provider 4INFO is opening up its ad-serving technology to mobile operators and publishers to monetize their content with SMS text ads. By tapping … Read the whole story
UrbanDaddy, the lifestyle e-newsletter for affluent guys, plans to relaunch its Web site today with more prominently featured content, new search functionality, and fresh … Read the whole story
What ad models most effectively reach social networkers, today? According to the social networkers themselves, opt-in advertising works best, while behavior-based campaigns and randomly … Read the whole story
Handing a victory to online publisher WebMD, a New York judge has ruled that the term "visitors" in an online ad contract doesn't mean … Read the whole story
Cisco Systems has plans to teach search and social media techniques to its value-added resellers (VARs), which contribute about 80% to Cisco's nearly $40 … Read the whole story