In a move that will likely align the ROI of online advertising more closely with that of traditional media such as television, an influential … Read the whole story
Industry veteran Mark Elderkin, the founder/CEO of Gay Ad Network, today is launching Lesbian Ad Network. Chemistry.com and Switzerland Tourism are on board as … Read the whole story
- COMMENTARY
In many media outlets and in most circles around the mobile marketing industry, 2008 was "the year of mobile advertising." Read the whole story
Utarget.FOX will unveil results today from a study measuring how online video extends the reach of television campaigns. The research, conducted with U.K. cable … Read the whole story
Rep. Barney Frank (D-Mass.) plans to introduce a bill to legalize Web gambling, his spokesperson confirmed Monday. The new measure, which the lawmaker expects … Read the whole story
Over time, consumers receiving a retailer's permission-based email become more likely to do business with--and develop a more favorable opinion of--that company, according to … Read the whole story
The appetite for video continued to grow in the fourth quarter as U.S. consumers watched more programming across television, the Internet and mobile devices … Read the whole story
Microsoft unveiled initiatives to develop new versions of its online advertising systems for publishers and advertisers during a keynote Monday at the Interactive Advertising … Read the whole story
AT&T wants to give aspiring musicians a chance to realize their dreams. With help from Microsoft, the telecom carrier has launched the Lips Open … Read the whole story
The Interactive Advertising Bureau has unveiled a set of new initiatives aimed at bolstering both the creative and business sides of online advertising. Among … Read the whole story
Albeit at a slower rate than once thought, pure-play Web and mobile services are still expected to grow by 9.1% this year, according to … Read the whole story
Time Inc. lifestyle brand Real Simple today is expected to relaunch its Web site with additional content channels, features and video content. In January, … Read the whole story
The Obama administration is considering whether to side with the recording industry in a lawsuit against an alleged file-sharer, as the Bush administration did … Read the whole story
