Havas Digital has entered into a multi-level strategic partnership with Media6°, which uses "social graph" data to connect marketers to customized potential audiences, Online … Read the whole story
The top media buyer of the world's largest media-buying organization Wednesday told Wall Street analysts that the advertising recession of 2009 wouldn't be nearly … Read the whole story
Industry veterans Tim Daly and Al Gadbut are launching a "next-generation" behavioral targeting company called ClearSight Interactive that uses intelligent matching techniques and predictive … Read the whole story
- COMMENTARY
It seems the digital divide is over. It was a peculiar concept originally, this idea that African-Americans were not online as much as Read the whole story
Expedia has launched a new behaviorally targeted ad format that allows advertisers to reach consumers when they are planning trips and are more likely … Read the whole story
Online video network BBE--formerly Broadband Enterprises--has appointed Joe Gallagher to the newly created position of EVP of sales. Gallagher, who most recently served as … Read the whole story
As a business-to-business marketing platform, Twitter has legs. About 56% of Twitter users say they use the online social communication site for business purposes, … Read the whole story
In the midst of recession, marketers must focus on the core needs of consumers and take a long-term approach to brand-building to weather the … Read the whole story
Tightening online advertising budgets have caused a fundamental shift in the industry that has more companies holding out hands in front of brands to … Read the whole story
Generating hundreds of keyword phrases and matching ads could improve the chance of marketers finding "accidental super converters" in Google AdWords campaigns, AdGooroo founder … Read the whole story
A court has ruled that Jackson Browne can proceed with a lawsuit against Sen. John McCain about whether his use of the song "Running … Read the whole story
Standardization remains the key challenge facing the online video industry, according to experts gathered Wednesday for a panel on video advertising at Jefferies 5th … Read the whole story
