by Mark Walsh
If behavioral targeting is the key to providing Web users advertising that's better tailored to their particular needs and interests--instead of banner ads that … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I was in my New York office this week (that's the place where I can't wear my usual sweatpants and motley San Diego Zoo … Read the whole story
by Gavin O'Malley
Yahoo on Thursday announced the departure of its chief financial officer Blake Jorgensen in the form of a blog post written by CEO Carol … Read the whole story
by Laurie Sullivan
Facebook has invited users to review, comment and cast votes on policy changes to help shape the community. The new policies accompany a set … Read the whole story
by Mark Walsh
Jeff Hirsch, president and CEO of Audience Science, kicked off the OMMA Behavioral conference in New York Tuesday with a video time capsule featuring … Read the whole story
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by Joe Mandese
On a day when a major metropolitan daily like Denver's 150-year-old Rocky Mountain News folded, and New York's Newsday announced it was moving to … Read the whole story
by Gavin O'Malley
Advertisers had better wise up and start turning their data into dollars, according to Edward Montes, EVP and managing director at Havas Digital North … Read the whole story
by Tanya Gazdik
The Interactive Advertising Bureau is inviting public comment on its newly issued Click Measurement Guidelines, which establish parameters for the accurate buying and selling … Read the whole story
by Laurie Sullivan
The struggling economy may force companies to reduce investments in local advertising through 2013, but more ad dollars will go toward digital rather than … Read the whole story