If behavioral targeting is the key to providing Web users advertising that's better tailored to their particular needs and interests--instead of banner ads that … Read the whole story
- COMMENTARY
I was in my New York office this week (that's the place where I can't wear my usual sweatpants and motley San Diego Zoo … Read the whole story
Yahoo on Thursday announced the departure of its chief financial officer Blake Jorgensen in the form of a blog post written by CEO Carol … Read the whole story
Facebook has invited users to review, comment and cast votes on policy changes to help shape the community. The new policies accompany a set … Read the whole story
Jeff Hirsch, president and CEO of Audience Science, kicked off the OMMA Behavioral conference in New York Tuesday with a video time capsule featuring … Read the whole story
On a day when a major metropolitan daily like Denver's 150-year-old Rocky Mountain News folded, and New York's Newsday announced it was moving to … Read the whole story
Advertisers had better wise up and start turning their data into dollars, according to Edward Montes, EVP and managing director at Havas Digital North … Read the whole story
The Interactive Advertising Bureau is inviting public comment on its newly issued Click Measurement Guidelines, which establish parameters for the accurate buying and selling … Read the whole story
The struggling economy may force companies to reduce investments in local advertising through 2013, but more ad dollars will go toward digital rather than … Read the whole story
