In her first major public appearance since becoming Yahoo CEO seven weeks ago, Carol Bartz remained mum on the prospects of a search deal … Read the whole story
Click here to see video coverage from the recent OMMA Behavioral conference in New York City. Read the whole story
- COMMENTARY
A debate has been raging recently about whether audiences are most accurately reached with targeting technology, which rely on Read the whole story
Skittles' Web site redesign via Twitter put the colorful coated candy in the spotlight, but the company pulled the campaign on Tuesday after pranksters … Read the whole story
Congressional concerns about privacy helped drive behavioral targeting company Adzilla to shutter its U.S. operations last year. But not even closing down was enough … Read the whole story
For many media and marketing professionals, "hits" refer to the number of times consumers visit and/or click on a Web page. For Avinash Kaushik, … Read the whole story
Pangea Media has tapped into Netflix's database of more than 100,000 movie titles to build thousands of quizzes based on a variety of movie … Read the whole story
Four of Google's top executives each received 2008 bonuses of more than $1 million, according to a Securities and Exchange Commission filing Tuesday. Following … Read the whole story
Facebook has relaunched classified listings through a partnership with Oodle to power the social network's Marketplace feature. The revamped service aims to make classifieds … Read the whole story
After a heated debate that drew the attention of performers like Dolly Parton, CEOs of TV networks, big tech companies like Google and a … Read the whole story
The vast majority of young consumers--84%--do notice ads on social networks. The bad news for advertisers, however, is that just 19% find the ads … Read the whole story
Mobile ad network Ringleader Digital plans to offer advertisers and publishers rich media ads through a new partnership with ad technology company EyeWonder. Under … Read the whole story
FetchBack has unveiled a tool dubbed Keyword Retargeting that lets publishers and advertisers serve ads based on specific keywords related to user intent and … Read the whole story
In the fourth quarter, traffic to consumer magazine Web sites rose 11.1% year-over-year, according to new data released Tuesday by the Magazine Publishers of … Read the whole story
A New York teen who says she was harassed by classmates on Facebook is suing them, their parents and the social networking site for … Read the whole story
