by Joe Mandese
NEW ORLEANS -- What's the real value of online advertising? According to a panel of experts debating the question during the opening day of … Read the whole story
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by The Editor
Click here to see video coverage from the recent OMMA Behavioral conference in New York City. Read the whole story
COMMENTARY
by Lauren Rich Fine
A new report on the digital music industry examines the shift of value in the music industry during the last 10 years as it … Read the whole story
by Laurie Sullivan
Becoming green makes a company like Google more profitable, the company's CEO told CNBC's Bill Griffeth during an interview Wednesday evening. Rebuilding the energy … Read the whole story
COMMENTARY
by Eldad Persky
It was announced last month that Publicis' Starcom MediaVest Group (SMG) and Donovan Data Systems (DDS) have reached an agreement and have ended the … Read the whole story
by Gavin O'Malley
Online weather service Weather Underground, in partnership with Israel-based ad tech firm Dapper, today is expected to launch a new ad targeting product that … Read the whole story
by Wendy Davis
Utah legislators have attempted to regulate keyword-based advertising at least three times since 2004. Now, it's going for number four. State lawmaker Bradley Last … Read the whole story
by Gavin O'Malley
From product brands and media publishers to non-profits and politicians, Facebook on Wednesday announced broad structural changes to make it easier for big voices … Read the whole story
by Tanya Gazdik
Publishers Clearing House Online Network has relaunched its PCHScratchCards site with the assistance of marketing agency Intuwin. One of the goals of the relaunched … Read the whole story
by Laurie Sullivan
Google's Matt Cutts restated the search engine's policy on paid blogs in a post earlier this week after Forrester Research issued a report suggesting … Read the whole story
by Wendy Davis
More consumers are growing comfortable with online behavioral targeting, perhaps as a result of an increase in familiarity, but the majority remain uneasy with … Read the whole story
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by Mark Walsh
In the latest geographic expansion of its ad business, AOL has launched Platform-A Canada to make it easier for advertising clients in the country … Read the whole story
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by Gavin O'Malley
Podcast usage among U.S. consumers will continue to rise at least through 2013, when there will be 37.6 million people downloading podcasts on a … Read the whole story