by Wendy Davis
Google will unveil new privacy measures today that will give consumers more control over behavioral targeting. Now, when Google serves banner ads on outside … Read the whole story
COMMENTARY
by Naj Kidwai
By now, we've all seen the grim forecasts for the online advertising industry in 2009. But just because times are tough and spending is … Read the whole story
by Mark Walsh
Adify, which powers 150 vertical ad networks, has added the ability to track post-impression ad performance and ad interaction in the latest version of … Read the whole story
by Gavin O'Malley
In a ritual that has become all too common at the long-ailing Time Warner unit, AOL this week initiated an expected round of layoffs. … Read the whole story
-
by Laurie Sullivan
Fortune 500 companies spend $51 million per day in aggregate on 88,792 keywords--yet only 20.82% rank in the top 100 of natural search results, … Read the whole story
by Wendy Davis
Last week, Chicago Sheriff Thomas Dart garnered worldwide headlines by suing Craigslist for facilitating prostitution. Now, in an apparent public relations effort of its … Read the whole story
by Gavin O'Malley
While basic transactional email practices remain strong, many well-known brands have missed opportunities to maximize sales and up-sell potential, according to a new report … Read the whole story
-
by Mark Walsh
Auditude, an online video advertising startup, has closed $10.5 million in a financing led by Redpoint Ventures and including existing investor Greylock Partners. It … Read the whole story
-
by Laurie Sullivan, Mark Walsh
The Interactive Advertising Bureau has begun a certificate program in interactive advertising that awards an education credential after 40 hours of training by the … Read the whole story