Google will unveil new privacy measures today that will give consumers more control over behavioral targeting. Now, when Google serves banner ads on outside … Read the whole story
- COMMENTARY
By now, we've all seen the grim forecasts for the online advertising industry in 2009. But just because times are tough and spending is … Read the whole story
Adify, which powers 150 vertical ad networks, has added the ability to track post-impression ad performance and ad interaction in the latest version of … Read the whole story
In a ritual that has become all too common at the long-ailing Time Warner unit, AOL this week initiated an expected round of layoffs. … Read the whole story
Fortune 500 companies spend $51 million per day in aggregate on 88,792 keywords--yet only 20.82% rank in the top 100 of natural search results, … Read the whole story
Last week, Chicago Sheriff Thomas Dart garnered worldwide headlines by suing Craigslist for facilitating prostitution. Now, in an apparent public relations effort of its … Read the whole story
While basic transactional email practices remain strong, many well-known brands have missed opportunities to maximize sales and up-sell potential, according to a new report … Read the whole story
Auditude, an online video advertising startup, has closed $10.5 million in a financing led by Redpoint Ventures and including existing investor Greylock Partners. It … Read the whole story
The Interactive Advertising Bureau has begun a certificate program in interactive advertising that awards an education credential after 40 hours of training by the … Read the whole story
