by Joe Mandese
The general economy has the consumer confidence index. Now Madison Avenue has its advertising equivalent. Advertiser Perceptions Inc., which conducts semi-annual surveys of top … Read the whole story
by Wendy Davis
Handing Yahoo a defeat, a federal appellate court ruled that American Airlines' trademark infringement lawsuit should remain in the airline's hometown of Fort Worth, … Read the whole story
COMMENTARY
by Peter Low
When MTV's "The Real World" first aired in 1992, it was by and large considered a provocative experiment. Viacom visionaries believed Read the whole story
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by Gavin O'Malley
Brash.com, Glam Media's vertical content network for men, today is expected to announce a partnership with sports blogging network SB Nation. As an official … Read the whole story
by Mark Walsh
PubMatic, which helps publishers optimize inventory sold through ad networks, is introducing a new platform geared to large publishers. The Palo Alto, Calif.-based company … Read the whole story
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by Mark Walsh
Mobile ad network Quattro Wireless has closed $10 million in third-round funding led by Highland Capital Partners and Globespan Capital Partners. The financing brings … Read the whole story
by Tanya Gazdik
Headbangers have a new reason to go online. AOL Music has launched a new site, NoiseCreep, dedicated exclusively to heavy metal and hard rock … Read the whole story
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by Laurie Sullivan
Marketing budgets may have declined overall--but search budgets this year have increased about 6% compared with the first quarter in the prior year, according … Read the whole story
by Laurie Sullivan
Attempting to attract a generation of kids growing up on Twitter and text messages, The Topps Co. has introduced a series of baseball trading … Read the whole story
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by Wendy Davis
Earlier this year, U.S. District Judge Nancy Gertner in Boston made the groundbreaking decision to authorize the Webcast of a file-sharing trial. But unknown … Read the whole story
by Gavin O'Malley
In an increasingly personalized media landscape, the surest way for brands to engage consumers is through cause marketing, according to new analysis from IPG … Read the whole story