In a finding that might seem to refute some conventional wisdom about the effectiveness of online advertising formats, the lowly rectangle has been found … Read the whole story
Shifting the entire focus of the agency, privately-held Catalyst:SF today is expected to announce that is has been named the digital agency of record … Read the whole story
Click here to see video coverage from the recent OMMA Global Hollywood conference in Los Angeles. Read the whole story
- COMMENTARY
It's easy to look at the economy today and see nothing but negative indicators and closed doors. One can't escape reports of falling ad … Read the whole story
Google's ad network DoubleClick today will announce support for ShopAds technology from Adgregate Markets. The deal enables clients to integrate ecommerce transactions into any … Read the whole story
Led by the wildly popular "Tap Tap Revenge," games made up 12 of the top 25 applications from Apple's App Store as of February, … Read the whole story
Preparing for what it calls "several key initiatives," tissue and diaper maker Kimberly-Clark Corp. chose Organic as its digital agency of record, the companies … Read the whole story
AOL veteran Charles Curran has been named new executive director of the self-regulatory privacy group Network Advertising Initiative. Curran will be based in Washington, … Read the whole story
Yahoo Monday announced an initiative that will draw on music services and content from partners including Amazon.com, Apple and YouTube in a new section … Read the whole story
In response to the outcry over its revised terms of service in February, Facebook reverted to its previous terms and announced it would allow … Read the whole story
Advocacy group Consumer Watchdog has joined the ranks of organizations expressing concern about the proposed Google Book Search settlement. The group criticizes the settlement … Read the whole story
Google quietly began publishing Friday a graph identifying clusters of news stories, sources, and the time each article published in Google News. The "timeline … Read the whole story
Paris-based Publicis Groupe, the parent of VivaKi and agency networks such as Digitas, Starcom MediaVest and ZenithOptimedia, this morning announced the acquisition of Zurich-based … Read the whole story
