Aaron Goldman could become the matchmaker for brands looking to build out ad campaigns on a variety of platforms. The 10-year digital marketing veteran … Read the whole story
Ask 100 mobile marketers why a particular mobile ad works and another doesn't and you're likely to get a 100 different opinions. Unfortunately, Read the whole story
When it comes to the type of applications iPhone owners use most, ones for checking the weather trump games, music, news and everything else. … Read the whole story
The Rubicon Project has raised an additional $13 million in venture funding, the ad technology firm is expected to announce today. This latest round … Read the whole story
To appeal to increasingly cost-conscious consumers, Hearst Magazines Digital Media today is expected to announce a partnership with Coupons.com to launch a coupon gallery … Read the whole story
As LinkedIn approaches its sixth anniversary in May, Online Media Daily spoke with Steve Patrizi, the company's director of advertising sales, about LinkedIn's ad … Read the whole story
Time Warner's planned pay-per-download Internet pricing for Rochester, N.Y. residents is keeping the freshman Congressman from New York, Eric Massa (D-N.Y.) occupied. Last week, … Read the whole story
Ad metrics are changing. Conversions and order size will replace clicks and visits as the de facto standard to measure performance, as data collection … Read the whole story
Google AdWords have triggered another lawsuit, this time by Internet marketing entrepreneur Jeremy Schoemaker. The case has an especially odd twist: The alleged infringer … Read the whole story
Yahoo and Microsoft have renewed talks about partnering on possible search and advertising deals after breaking off merger and related negotiations last year, according … Read the whole story