by Laurie Sullivan
Google unveils today its DoubleClick Network Builder, which allows publishers to build out and operate a partners' ad network. The product, which sits on … Read the whole story
COMMENTARY
by Chris Cunningham, Op-Ed Contributor
Out of all the quotes to choose from, I have to chuckle that I'm referencing Chris Farley and the 1995 movie "Tommy Boy." In … Read the whole story
by Wendy Davis
A court has handed Blockbuster a preliminary defeat in a potential class-action lawsuit filed as a result of its participation in Facebook's ill-fated Beacon … Read the whole story
by Mark Walsh
AutoTrader.com has launched a vertical ad network dubbed AutoTrader.com Access aimed at allowing advertisers to target in-market car buyers even when they're not browsing … Read the whole story
by Laurie Sullivan
Erik Matlick is attempting to fill a niche in the lead-generation biz. The founder of IndustryBrains and MediaBrains is launching another startup, Madison Logic, … Read the whole story
by Mark Walsh
YouTube isn't the only one going Hollywood these days. Video hub Metacafe has overhauled its home page to showcase the professional content it offers, … Read the whole story
by Gavin O'Malley
Online video network BBE -- formerly Broadband Enterprises - announced Friday that Joe Gallagher, EVP of U.S. Sales, has assumed the additional responsibility of … Read the whole story
by Tanya Gazdik
Making a lasting impact for the planet isn't about what you do once a year on April 22 -- it's about what you do … Read the whole story
by Wendy Davis
Controversial ad company Phorm suffered another blow last week when online encyclopedia Wikipedia opted out of the company's behavioral targeting platform. "The Wikimedia Foundation … Read the whole story
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by Gavin O'Malley
In the increasingly influential blogosphere, wholesale and club stores receive the most favorable coverage among retailers, while traditional department stores and mass merchandisers trail … Read the whole story