FetchBack is expected to release data Tuesday showing that its retargeting technology outperforms paid search in tangible returns on the dollars invested in each. … Read the whole story

Media6°, which uses "social graph" data to connect marketers to customized audiences, announced Monday the closing of a Series A financing round worth $9.8 … Read the whole story

Adify, which powers more than 160 vertical ad networks, is now allowing advertisers to buy media across those networks as well as sister Cox … Read the whole story

Yahoo announced Monday that Mitch Spolan has been named vice president of North American field sales as part of an effort to centralize its … Read the whole story

With its move to open up the stream of updates on users' home pages and profiles to third-party developers, Facebook aims to keep pace … Read the whole story

Email marketing provider JangoMail has added a file transfer protocol (FTP) function to its email service that lets customers upload files to the server … Read the whole story

A four-month old dispute between Apple and the site BluWiki.com landed in court Monday when the digital rights group Electronic Frontier Foundation filed a … Read the whole story

With opponents to the ambitious Google Book Search settlement continuing to emerge, Google as well as authors and publishers have asked for a two-month … Read the whole story

Transforming the world of online media and marketing, technologies that enable a portable identity will soon allow consumers to bring their identities with them … Read the whole story