by Gavin O'Malley
AOL on Thursday appointed Google executive Jeff Levick as its president of global advertising and strategy. In this new and expanded role, Levick will … Read the whole story
by Laurie Sullivan
Marketers looking to boost consumer awareness for products and services, as well as create a negative impact on the competition's brands might want to … Read the whole story
by Mark Walsh
Fart apps no longer have a monopoly on bathroom humor on the iPhone. Hachette Book Group USA has launched the "Urinal Test" iPhone app … Read the whole story
by Wendy Davis
Warner Music's well-publicized licensing dispute with YouTube has resulted in numerous clips being removed from the site, at least temporarily. Now, Stanford Law professor … Read the whole story
by Mark Walsh
The IAB Thursday announced the inaugural meeting of a new advisory group to recommend changes to standard interactive ad formats. For the first time, … Read the whole story
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by Gavin O'Malley
Based on its performance thus far, local online advertising will grow a mere 6% this year, according to a new report from research and … Read the whole story
by Laurie Sullivan
Despite promises that behavioral targeting allows marketers to hit the mark, few have seen the return on investments they should from campaigns, according to … Read the whole story
by John Capone
Count Disney in. The Walt Disney Co. is joining NBC Universal, News Corp. and Providence Equity Partners as a joint venture partner and equity … Read the whole story
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by Tanya Gazdik
Isobar North America announced Thursday that it has created a new social media practice, headed by Isobar VP of Social Media Gary Stein. The … Read the whole story
COMMENTARY
by Brian Wool
As we speak, there are millions of mobile subscribers potentially looking for local businesses on smartphones with uniquely formatted search applications. These users primarily … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Following reports that Facebook users risk having a lower GPA comes news that using the social-networking site could have another Read the whole story