Behavioral targeting company NebuAd effectively shuttered on Friday, according to court documents. The closing came to light over the weekend, when lawyers filed a … Read the whole story
- COMMENTARY
I'm taking a page from James Carville's handbook to make a point that feels too often overlooked in these turbulent economic waters. Guess what? … Read the whole story
What if they gave no forecast and everybody came? That's more or less what happened Monday when the ad industry's top forecaster embarked on … Read the whole story
Are you looking for a little help from a world-class ad agency -- on the cheap? Well, friend, that's what Ebay is for. Crispin … Read the whole story
To some, "controlled spontaneity" might seem contradictory, but to social media marketers, it is sacred. "To capture that lightning in a bottle is just … Read the whole story
To entice night owls into its restaurants, Denny's created "Denny's Allnighter" between 10 p.m. and 5 a.m. -- a special environment featuring affordable, easy-to-share … Read the whole story
A group of social advertising specialists were given their chance Monday to make their pitches to win the business of packaged goods giant Del … Read the whole story
Enquisite wants to advance search engine optimization (SEO) in a similar fashion to the leap Google made for pay-for-click (PPC) advertising. The software provider … Read the whole story
Demand Media is developing a pay-per-click (PPC) advertising platform that in the long run could work in concert with Google's. The plan is to … Read the whole story
Demandbase on Tuesday will release Demandbase Professional 2.0, a software-as-a-service (SaaS) offering aimed at providing sales leads from existing Web site traffic. The latest … Read the whole story
Contextual marketing company adMarketplace today is expected to launch a new site offering revenue-generating widgets for web publishers and bloggers. Many long-tail publishers have … Read the whole story
Taking a step toward creating more formal standards, the Interactive Advertising Bureau Monday released a set of best practices for social media advertising covering … Read the whole story
A federal judge postponed sentencing in the MySpace suicide case because he is still considering whether the jury's verdict against Lori Drew should stand. … Read the whole story
