by Gavin O'Malley
Scott Sorokin, formerly president of Carat USA, has been tapped by Mindshare to take on the newly created role of global digital head. Sorokin … Read the whole story
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by Joe Mandese
In a finding that appears to defy some conventional industry thinking, new research released by Nielsen Co. indicates the so-called phenomenon of "cord-cutting" - … Read the whole story
COMMENTARY
by Neil Monnens
Search excels as a direct response medium, but can also be used as an awareness/preference tactic. Read the whole story
by Gavin O'Malley
Time Warner on Thursday is likely to announce additional details regarding its plans to spin off all or some piece of its AOL unit. … Read the whole story
by Mark Walsh
Smartphones made up only 12% of device sales worldwide in 2008 but accounted for 35% of mobile ad impressions in April 2009, according AdMob's … Read the whole story
by Laurie Sullivan
Yahoo CEO Carol Bartz had a busy week. After an on-stage interview at the D: All Things Digital conference and another for "The Kudlow … Read the whole story
by Mark Walsh
Earlier this year, women over 55 were identified as the fastest-growing demographic on Facebook. Now it looks like they're going in reverse. During April … Read the whole story
by Laurie Sullivan
Traditional print media drives online leads, according to data released today from Telmetrics, a Toronto-based company focused on advertising call tracking and measurement solutions. … Read the whole story
by Laurie Sullivan
Marketers struggling to measure investments in Facebook campaigns might have a better tool to determine budget allocations. Omniture expects to release an App Measurement … Read the whole story
by Wendy Davis
Two New York lawmakers are pushing to revise the state's reporter shield law to include professional journalists who blog. Currently, New York allows journalists … Read the whole story
by Laurie Sullivan
Microsoft CEO Steve Ballmer announced the release of Microsoft's new search engine, Bing, Thursday morning at the All Things Digital conference to a somewhat … Read the whole story