Millennials -- 18- to-26-year-olds -- don't see value in Twitter, although they spend hours daily texting friends and communicating on social networks in real … Read the whole story
- COMMENTARY
Companies that have cluttered messaging and overcomplicated positioning make it difficult for customers to know who they are and what they do. Read the whole story
Citing the continuing effects of "economic pressure" in its key markets, WPP Group, the world's largest buyer of media, this morning reported that "like-of-like" … Read the whole story
In a move that could pave the way for a large-scale rollout of pay-per-byte broadband service, Time Warner has quietly revised its terms of … Read the whole story
ComScore on Monday introduced Media Metrix 360 -- a new "panel-centric hybrid" measurement methodology that combines panel-based data and Web site-derived server-level data. The … Read the whole story
Dustin Curtis is a 22-year-old user interface designer. He also travels a fair bit. If you are American Airlines this might be an unfortunate … Read the whole story
Google will begin selling ebooks this year, the Mountain View, Calif. company confirmed Monday. "By the end of this year, we hope to give … Read the whole story
Amazon has used the powerful audience magnet of its home page to successfully promote its Kindle e-book reader, according to a study by Web … Read the whole story
Over the next six months, a majority of senior marketing executives -- 53% -- plan to spend less on ad networks, according to the … Read the whole story
Clickable has entered bid management automation with the latest Clickable Pro release. Despite complex analysis making search-engine advertising difficult, Clickable Pro v. 2.1 seeks … Read the whole story
BuzzLogic has launched a reporting and analytics dashboard that allows advertisers and agencies to track social media campaigns running on its blog ad network. … Read the whole story
Isobar interactive agency Molecular has appointed Kevin Sardinha to lead its data and analytics practice. Like many of its rivals, Molecular has plans to … Read the whole story
