The Online Publishers Association announced Tuesday that 37 of its members, whose sites reach 68% of the total U.S. Internet audience, have begun offering … Read the whole story
As Mark Twain once said, "The reports of my death are greatly exaggerated." Read the whole story
Advertisers and creative designers will soon have more artistic freedom to turn campaigns on Xbox Live into interactive and interconnected experiences reaching far beyond … Read the whole story
While TV broadcasters have the clear edge in online video, they had better establish some sturdy ad formats "while there are still revenues from … Read the whole story
Frustrated marketers looking for consumer feedback on high bounce rates, abandoned shopping carts, and a host of actions that derail conversions now have a … Read the whole story
In a rebuff to Hollywood, the U.S. Supreme Court has declined to review a decision allowing Cablevision to go forward with remote-storage digital video … Read the whole story
As marketers put more salt in accountable ad formats, video ad network ScanScout has launched cost-per-engagement video ad unit. Ad engagement is determined by … Read the whole story
Facebook Monday announced that David Ebersman, the former executive vice president and chief financial officer of Genentech, has been named the company's new CFO. … Read the whole story
Betting on consumer demand for increasingly complex video viewing, white-label video technology company Digitalsmiths on Monday debuted a new product for premium video content … Read the whole story
Up until now solely an audience measurement service, Quantcast on Monday launched a product for advertisers to better define and buy audiences online. By … Read the whole story