by Gavin O'Malley
In a perhaps belated effort, Prudential Real Estate and Relocation Services has tapped ad technology firm Dapper to show potential home buyers "how much … Read the whole story
COMMENTARY
by Zephrin Lasker
The advertising industry, more than many others, is intimately connected with the economy at large. Now that hurricane season on Wall Street shows no … Read the whole story
by Mark Walsh
Facebook is overhauling its privacy controls to make it easier for users to determine whom they share information with on the social network. The … Read the whole story
by Laurie Sullivan
Microsoft's new search engine Bing continues to take share from Google, Yahoo and Ask, albeit small. In June, Google shows a .3% drop, Yahoo … Read the whole story
by Gavin O'Malley
Despite a "definite uptick" in recently weeks, mergers and acquisitions in the broader media markets continued to decline during the second quarter of the … Read the whole story
by Gavin O'Malley
Despite Perez Hilton's fading star, the entertainment news and gossip trade is booming online. According to comScore, nearly 55 million U.S. consumers visited an … Read the whole story
by Wendy Davis
Faced with the prospect of new regulation, a coalition of the major ad industry trade groups have issued new privacy principles for online behavioral … Read the whole story
by Mark Walsh
In its quest for global dominance, Facebook lately is making inroads in Brazil and India -- countries where Google-owned Orkut is the leading social … Read the whole story
by Laurie Sullivan
Goodby, Silverstein & Partners is designing a series of marketing and advertising campaigns that focus on Sprint's little-known technology products and partnerships, says Rob … Read the whole story