Would you buy a Kindle ebook reader from Amazon if you received a free, ad-supported version of a book for each physical copy purchased? … Read the whole story
- COMMENTARY
What makes top brands so valuable? It's not just that they sell a lot of volume. The most valuable consumer brands are successful because … Read the whole story
What's really holding back online brand measurement? A preoccupation with direct response; a lack of creativity; and a lack of understanding about how digital … Read the whole story
Marketers looking to connect with kids will find them online. No surprise there, but what may be surprising is that those kids are more … Read the whole story
The Internet has already ravaged the newspaper classified business, and it's clearly challenging its display advertising model. Now a team at big Madison Avenue … Read the whole story
In a ruling that could fuel debate about online privacy, a federal judge in Seattle has held that IP addresses are not personal information. … Read the whole story
With 77% of U.S. Internet users watching online video and 43% viewing weekly, the medium has hit critical mass, according to a new study … Read the whole story
CognitiveDATA -- which recently became a wholly owned subsidiary of database marketing agency Merkle -- on Monday announced plans to acquire catalog marketing services … Read the whole story
Newsweek Editor in Chief Jon Meacham, Rush Limbaugh and Oprah Winfrey are among the most influential people in media, according to a new ranking … Read the whole story
