by Laurie Sullivan
Would you buy a Kindle ebook reader from Amazon if you received a free, ad-supported version of a book for each physical copy purchased? … Read the whole story
COMMENTARY
by Ben Elowitz
What makes top brands so valuable? It's not just that they sell a lot of volume. The most valuable consumer brands are successful because … Read the whole story
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by Gavin O'Malley
What's really holding back online brand measurement? A preoccupation with direct response; a lack of creativity; and a lack of understanding about how digital … Read the whole story
by Laurie Sullivan
Marketers looking to connect with kids will find them online. No surprise there, but what may be surprising is that those kids are more … Read the whole story
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by Joe Mandese
The Internet has already ravaged the newspaper classified business, and it's clearly challenging its display advertising model. Now a team at big Madison Avenue … Read the whole story
by Wendy Davis
In a ruling that could fuel debate about online privacy, a federal judge in Seattle has held that IP addresses are not personal information. … Read the whole story
by Mark Walsh
With 77% of U.S. Internet users watching online video and 43% viewing weekly, the medium has hit critical mass, according to a new study … Read the whole story
by Gavin O'Malley
CognitiveDATA -- which recently became a wholly owned subsidiary of database marketing agency Merkle -- on Monday announced plans to acquire catalog marketing services … Read the whole story
by Mark Walsh
Newsweek Editor in Chief Jon Meacham, Rush Limbaugh and Oprah Winfrey are among the most influential people in media, according to a new ranking … Read the whole story