And consumers thought a blinking banner ad was hard to avoid. Taking attention-seeking to a whole new level, rich media company EyeWonder on Wednesday … Read the whole story
- COMMENTARY
Today, the distinctions between advertising and marketing have blurred. As communications increasingly become digital, every contact with a consumer is an opportunity to simultaneously … Read the whole story
Analysts and open source experts seem less than impressed with Google's plans to introduce a Linux-based operating system, announced late Tuesday. The company will … Read the whole story
Cosmetics giant Mary Kay has sued Yahoo for trademark infringement for allegedly inserting links to unauthorized retailers in personal email messages that Mary Kay … Read the whole story
Nielsen's latest global online consumer survey, canvassing 25,000 Internet consumers in 50 countries, found that 90% trust recommendations from people they know. The finding … Read the whole story
Over the next year, more than 40% of U.S. marketers -- twice as many as last year -- plan to solicit consumer-generated media for … Read the whole story
Publicis' Digitas unit Wednesday announced a new "team structure" for its global management group, and raided Liz Ross, a top executive at Omnicom's Tribal … Read the whole story
A federal judge has handed YouTube a partial victory in a copyright infringement lawsuit. The ruling concerned the U.K. soccer organization Premiere League and … Read the whole story
Have the 10 blue text links died? At least one analyst firm believes search is evolving in that direction. Four key innovations -- third-party … Read the whole story
