As Twitter continues to search for a business model to generate revenue, some players looking to piggyback paid ads are emerging. Ironically, everyone makes … Read the whole story
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Relevance is the key to any successful customer strategy today, and local geographic and demographic targeting is a vital component for achieving that relevance. … Read the whole story
Social media sites aren't where most people go to get recommendations on products and services. Even so, marketers must still try to reach consumers … Read the whole story
The search engine marketing (SEM) sector appears to have stabilized, according to Efficient Frontier's U.S. Search Engine Performance Report: Q2 2009, released Monday. The … Read the whole story
Microsoft gained a strategic foothold on Madison Avenue when it acquired Razorfish as part of its purchase of agency holding company aQuantive in 2007 … Read the whole story
Celebrity support and earnest calls to action are standard for any volunteer recruiting effort. Hoping to add some viral magic to the formula, the … Read the whole story
Call them co-brainers or light entertainers, casual games continue to account for a larger share of consumers' time online, according to new data from … Read the whole story
A battle over who can access data provided by Web users intensified last week when Power.com sued Facebook for allegedly trying to monopolize the … Read the whole story
