by Laurie Sullivan
As Twitter continues to search for a business model to generate revenue, some players looking to piggyback paid ads are emerging. Ironically, everyone makes … Read the whole story
COMMENTARY
by Rob Gorrie
Relevance is the key to any successful customer strategy today, and local geographic and demographic targeting is a vital component for achieving that relevance. … Read the whole story
by Mark Walsh
Social media sites aren't where most people go to get recommendations on products and services. Even so, marketers must still try to reach consumers … Read the whole story
by Laurie Sullivan
The search engine marketing (SEM) sector appears to have stabilized, according to Efficient Frontier's U.S. Search Engine Performance Report: Q2 2009, released Monday. The … Read the whole story
-
by Joe Mandese
Microsoft gained a strategic foothold on Madison Avenue when it acquired Razorfish as part of its purchase of agency holding company aQuantive in 2007 … Read the whole story
by Gavin O'Malley
Celebrity support and earnest calls to action are standard for any volunteer recruiting effort. Hoping to add some viral magic to the formula, the … Read the whole story
-
by Gavin O'Malley
Call them co-brainers or light entertainers, casual games continue to account for a larger share of consumers' time online, according to new data from … Read the whole story
by Wendy Davis
A battle over who can access data provided by Web users intensified last week when Power.com sued Facebook for allegedly trying to monopolize the … Read the whole story