Could you survive without your social networks? Perhaps underestimating their own ability to adapt -- or pick up a telephone -- just 29% of … Read the whole story

With education still seen as a key step to expanding mobile marketing, the Interactive Advertising Bureau Monday released its first primer on mobile media … Read the whole story

Environmental search marketing campaigns could become the next frontier in tying a brand's reputation to social media and Web content served-up on engines and … Read the whole story

In what's become a routine occurrence since a recent unfavorable court ruling, Google has been sued again for trademark infringement on AdWords. This latest … Read the whole story

If brands want to better align online and mobile marketing efforts, comparing and contrasting campaign results is key. To that end, mobile ad network … Read the whole story

As part of its probe into whether online "discount clubs" trick consumers into subscribing, the Senate Commerce Committee has asked Affinion to provide detailed … Read the whole story

General Motors, Ford, Nissan, Toyota and other car manufacturers are buying up paid search terms to catch consumer attention about the cash for clunkers … Read the whole story

Microsoft's new search engine Bing might have achieved impressive traffic growth in the second quarter, but advertisers appear to be adopting it at a … Read the whole story