by Gavin O'Malley
To help brand advertisers better measure and track their online ad campaigns, Microsoft on Thursday announced a collaboration with comScore to design a digital … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
"Advertising is the makeup on the public face of capitalism," said the eminently quotable Randall Rothenberg, former journalist and current CEO of the Internet … Read the whole story
by Mark Walsh
A new report makes the case for SMS text marketing on mobile phones: Texting has become pervasive and generates response rates two to ten … Read the whole story
by Mark Walsh
Facebook hasn't shied from expanding to mobile platforms, offering applications for smartphones such as the iPhone and BlackBerry and Windows Mobile and Palm devices. … Read the whole story
by Laurie Sullivan
Emotionally dynamic ads that invite consumers to engage with brands through behavioral targeting are one important development driving growth for the advertising industry, Dave … Read the whole story
by Laurie Sullivan
Autobytel is developing advertising and marketing programs that will give automakers like Ford and General Motors (GM) direct access to consumers across its network … Read the whole story
by Gavin O'Malley
IPG's Mediabrands unit has tapped Scott Donaton to head up its new branded entertainment unit, "Ensemble." Through an alliance with Media Link, an advisory … Read the whole story
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by Gavin O'Malley
At a time of great industrywide uncertainty, publishers are taking it upon themselves to instill greater confidence in the minds of marketers. In that … Read the whole story