As agencies increasingly turn to automated systems to buy media and manage online ad campaigns, more money is flowing to startups that provide that … Read the whole story

As part of its ambitious McCafé marketing effort this summer, McDonald's has launched its first mobile campaign focusing on the Hispanic market in New … Read the whole story

Just when you thought it was safe to go back in the water: Discovery Channel's home page masthead ad unit on YouTube Sunday promoting … Read the whole story

Marketers eager to exploit the Web's viral potential will be interested to learn that a full one-third of all videos are shared online. That's … Read the whole story

It's been clear for more than 10 years that Web services are immune from lawsuits based on users' libelous posts. But that hasn't stopped … Read the whole story

Online coupon destination Savings.com on Thursday plans to relaunch with a more community-centric look and feel, along with several new brand and merchant partnerships. … Read the whole story