by Wendy Davis
AOL's Platform-A has sued rival Advertise.com for allegedly infringing on AOL's rights to the names Advertising.com and Ad.com. In papers filed this week in … Read the whole story
COMMENTARY
by Jaffer Ali
As click through rates, according to Doubleclick, have cratered at .1% on an industry average, everybody is looking for a solution to the performance … Read the whole story
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by Laurie Sullivan
For marketers wondering how conversion rates change depending on where ads appear on Web pages, Google Chief Economist Hal Varian appears to have an … Read the whole story
by Laurie Sullivan
EBay has revamped its affiliate program, replacing the cost-per-lead and rev-share models typical of affiliate marketing with a cost-per-click model. Changes in the eBay … Read the whole story
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by Joe Mandese
In most media, advertisers pay more for the biggest, and theoretically most noticeable advertising formats, because they believe they work better. But when it … Read the whole story
by Laurie Sullivan
American Express OPEN Forum has begun to develop tools that will allow small business owners to bridge the gap between building relationships and connecting … Read the whole story
by Wendy Davis
In a first, a woman in Missouri has been charged with a felony count of "cyberbullying" for allegedly using Craigslist to harass a 17-year-old … Read the whole story
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by Gavin O'Malley
From CNN to Cartoon Network, YouTube users will now have direct access to a wide range of Time Warner content, per a distribution deal … Read the whole story
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by Gavin O'Malley
In an effort to invigorate its fading star, MySpace on Wednesday announced the acquisition of popular music recommendation startup iLike. While the size of … Read the whole story
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by Gavin O'Malley
Taking direct aim at LinkedIn, CareerBuilder has launched a social network for job seekers named BrightFuse. "Online networking is an important piece of the … Read the whole story
by Mark Walsh
Regular mobile phones are taking on more and more of the advanced features of smartphones as they strive to compete with growing popularity of … Read the whole story
by Gavin O'Malley
MRM Worldwide has appointed Doug Speidel senior vice president and creative director, with a specific focus on the agency's Diageo business out of New … Read the whole story
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by Mark Walsh
A dearth of standard metrics is often cited as one of the factors holding back increased mobile ad spending. To help address that issue, … Read the whole story