by Mark Walsh
U.S. online ad spending dropped 5.3% to $10.9 billion during the first half of 2009 compared to a year ago, and the weakened economy … Read the whole story
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by OMMA Editors
All the action from OMMA Global in New York this September is right here on our videos page. If you missed Joe Mandese's conversation … Read the whole story
COMMENTARY
by Chad Little
It's no secret that the behavioral marketing industry has been working to implement self-regulation policies for the past year. The initial purpose of this … Read the whole story
by Laurie Sullivan
Google Monday launched a feature for AdSense mobile that lets publishers tap into the smartphone mobile browsing experience by allowing them to run larger … Read the whole story
by Wendy Davis
Bloggers who review products given to them for free should disclose that fact in some circumstances, but journalists who write reviews for news outlets … Read the whole story
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by Laurie Sullivan
Yahoo may have signed a deal to have Microsoft power its back-end search infrastructure, but the company refuses to stop innovating. In the works … Read the whole story
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by Joe Mandese
The Economist, a poster child for a paid content model online, this morning announced plans to begin experimenting with a new Web site pay … Read the whole story
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by Joe Mandese
Knowledge Networks, a major supplier of consumer research to Madison Avenue and the media industry, has acquired Dimestore Media, a company that has developed … Read the whole story
by Mark Walsh
Amazon.com has launched a new service allowing people to make purchases on third-party mobile Web sites using the information from their Amazon accounts. The … Read the whole story
by Laurie Sullivan
Ask.com made it easier Tuesday to search and discover discounts on hundreds of items through a search tool it dubbed AskDeals. Consumers can search … Read the whole story
by Mark Walsh
Text and voice-based mobile search service ChaCha has added a coupon service that allows users to get discounts and special offers from local retailers. … Read the whole story
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by Gavin O'Malley
JetBlue Airways has tapped email marketing services provider e-Dialog to at once improve and better differentiate its email efforts. Per the new relationship, JetBlue … Read the whole story
by Gavin O'Malley
MySpace on Monday named Mark Rosenbaum as its new chief financial officer, effective immediately. Reporting directly to MySpace CEO Owen Van Natta, Rosenbaum will … Read the whole story