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by Joe Mandese
The Rubicon Project, one of a spate of technology-focused companies that have helped bring order and structure to the sea of online advertising networks … Read the whole story
by Laurie Sullivan
GroupM Search and comScore Tuesday released the results of a study examining the relationship between social media exposure and search behaviors. The study, "The … Read the whole story
COMMENTARY
by Eldad Persky
SNAFU, when sanitized, stands for "Situation Normal: All Fouled Up." This slang acronym, which originates from World War II military lingo, is used to … Read the whole story
by Joe Mandese
A survey of big media buyers indicates that their second half ad spending plans have improved markedly from the first half of the year, … Read the whole story
by Mark Walsh
It's been said that everyone has a double somewhere in the world. Now Coca-Cola is testing that theory with a new promotion for Coke … Read the whole story
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by Wendy Davis
A group of leading academics have asked an appellate court to uphold the Federal Communications Commission's decision to sanction Comcast for violating net neutrality … Read the whole story
by Mark Walsh
Ending months of speculation, Google and Verizon Wireless Tuesday announced plans to jointly create a series of Android-powered phones and other devices. The pairing … Read the whole story
by Gavin O'Malley
Against a backdrop of blinking ads and aggressive product pitches, online consumers are increasingly responsive to subtlety and soft sells. That's according to recent … Read the whole story
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by Wendy Davis
Faced with pressure from the Federal Communications Commission, AT&T has dropped its opposition to Skype and other VoIP applications for the iPhone. The company … Read the whole story
by Laurie Sullivan
Search marketers and online advertisers take it for granted that everyone in the world knows the meaning of "Web browser." But that's just not … Read the whole story
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by Gavin O'Malley
ThePlatform, Comcast's white-label video publishing subsidiary, has teamed up with video ad network Tremor Media to offer clients new ad management tools. Specifically, Tremor's … Read the whole story
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by Gavin O'Malley
For the fourth quarter in a row, email open-rates were up across a cross-section of industries, according to new data from a study from … Read the whole story