by Joe Mandese
In an effort to head off potential liabilities and threats to its clients' reputations from rogue media buyers posing as legitimate online marketers, Publicis … Read the whole story
COMMENTARY
by Will Richmond
As online video viewership continues to grow, broadcast and cable TV network executives are facing unprecedented complexities in their businesses. While creating hit programs … Read the whole story
by Laurie Sullivan
If Eric Schmidt sees his shadow Thursday, expect six more months of recession. Advertisers and marketers are watching Google closely for an ad recovery. … Read the whole story
by Laurie Sullivan
Viral marketing and hard-body men have become the fuel pushing a heated marketing campaign aimed at spreading the word about Parfums de Coeur's latest … Read the whole story
by Mark Walsh
New data from Hitwise highlights the dramatic reversal of fortunes in the social networking world. Facebook's share of U.S. traffic to social sites has … Read the whole story
by Wendy Davis
A federal magistrate rejected a request by the Recording Industry Association of America to sanction defense attorney Ray Beckerman who criticized the record labels … Read the whole story
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by Gavin O'Malley
CBS Interactive on Monday is expected to launch a multichannel industry ad campaign. The campaign, titled "Only CBS Interactive," promotes the unit's position as … Read the whole story
by Wendy Davis
The Federal Communications Commission has opened an investigation into Google for preventing users of its free voice service from making calls to some rural … Read the whole story
by Mark Walsh
Online display advertising has found an unlikely champion in DailyKos.com founder Markos Moulitsas Zúniga, better known as Kos. After the liberal political blog ran … Read the whole story