by Laurie Sullivan
When it comes to marketing and advertising online to horror fans, it appears some folks who produce and distribute digital content are a bit … Read the whole story
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by Laurie Sullivan
Despite high unemployment and little opportunity for job growth, the advertising industry should brace for a wave of consolidation and initial public offerings (IPOs) … Read the whole story
by Laurie Sullivan
Microsoft's Bing announced separate deals with Twitter and Facebook Wednesday that will bring real-time tweets and social media status updates to the search engine. … Read the whole story
by John Capone
In an effort to chase real-time audience segmentation, Omnicom Media Group has partnered with Fox Audience Network (FAN). The move will allow OMG to … Read the whole story
by Wendy Davis
The Federal Communications Commission is expected to take the first step Thursday toward enacting net neutrality regulations that would ban Internet service providers from … Read the whole story
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by Mark Walsh
Continuing to ramp up original programming, Yahoo Wednesday announced a deal with media-buying giant WPP's GroupM Entertainment to create branded content for the Web … Read the whole story
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by Gavin O'Malley
HealthGuru.com publisher HealthGuru Media on Wednesday closed a Series C financing worth $3.2 million. Castile Ventures led the round, with participation from existing investor … Read the whole story
by Mark Walsh
Efforts to boost the quality of online advertisng may take fresh inspiration from a new study by Web research firm Dynamic Logic outlining best … Read the whole story
by Gavin O'Malley
Adding to The Wall Street Journal's existing premium service, parent Dow Jones & Co. on Wednesday announced plans to launch a subscription news service … Read the whole story